A case study exploring how Almarai’s role in caring for Saudi families extends from the family table to the digital world. Nominated for this year version of  Athar Festival Awards

For generations, Almarai has been part of the everyday lives of Saudi families, providing care through the food they bring to the table. Today, that same commitment extends to their children online — creating a safer digital environment while connecting with the next generation through Roblox.

I was responsible for the art direction, storyboarding and execution of the case study film, combining motion graphics with AI-generated imagery to bring the story to life.